Honest D.E. Auto
Overview: Honest D.E. Auto is a mobile service company that supports busy lives by providing reliable, honest auto maintenance and repairs.
Timeline: 12 weeks
My Role: Lead UX/UI Designer
The Challenge
Honest D.E. Auto lacks an online presence and needs a website to promote their services and allow customers to book appointments.
The Solution
Create a website and cohesive brand identity that reflects their mission and makes booking services easy.
Stakeholder Interview
I met with Honest D.E. Auto's two founders to understand their business goals and target audience. The key takeaways were:
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Mission: built on honesty and aims to empower customers—especially women—through education and trust.
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Website Goals: clear service info, pricing, online booking, and a payment portal to support convenience and future growth.
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Target Audience: women, elderly, and families looking for affordable, mobile auto care.
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Success Metrics: building community trust, providing accessible service, and growing the customer base.
Competitor Research
I researched 4 competitors to identify effective strategies and areas for improvement. My analysis focused on two key aspects: the user flow for booking services and the mobile mechanic marketing approaches.
How Might We?
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How might we help customers easily schedule an appointment for their vehicle maintenance or repair?
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How might we help Honest D.E. Auto expand their customer base?
User Persona
I defined the user persona based on insights from user research.
Sitemap
I created a sitemap to provide a clear navigation system for the website.
User Flow
I created a user flow for customers booking appointments, beginning with the common inquiry: "When can I get an oil change?"
Sketch
Here's a few sketches I completed for the initial design.
Wireframes
I created low-fidelity wireframes in Figma for all pages. Below are the pages for home, about, services and the third step of the appointment booking process.
Usability Testing
I conducted moderated user testing with 3 participants who each completed 4 specific tasks. I identified 2 main areas that required changes to enhance the user experience. Below are my findings with the before and after:
User Problem #1
Before: participants were concerned they'd be charged before the service was completed.
After: there's language that clarifies they won't be charged until after the service is completed.
User Problem #2
Before: users struggled to distinguish between maintenance and repairs.
After: services are now divided into maintenance and repairs to help users find what they need faster.
User Interface
Mockups
After user testing, I iterated the designs and applied the design system to ensure consistency across pages. Here are 4 of 11 pages:
Prototype
I created a high-fidelity prototype to provide a realistic experience for user testing.
